Cardlytics Inc operates an advertising platform within financial institutions digital channels, which include online, mobile, email and various real-time notifications. The company operates through three segments, Cardlytics Direct U.S. and U.K., and Bridg platform. The Cardlytics Direct segment which generates majority revenue operates a proprietary native bank advertising channel that enables marketers to reach consumers through their trusted and frequently visited online and mobile banking channels. The Bridg platform generates revenue through the sale of subscriptions to our cloud-based customer-data platform and the delivery of professional services like implementation, onboarding and technical support. Geographically the company receives maximum revenue from the United States.